As we’ve moved from content consumers to content creators, content curation is an important function to help get past writer’s block and identify trending topics. In other words, we need to discover what people are sharing to create the most interesting and shareable content. A freemium product, Swayy, connects to your social accounts and provides content analysis based on what people you know are sharing. It works with Facebook and Twitter and also connects to Facebook Pages. Discover the right kind of content to move your audience.