Supporting mobile devices is no longer optional. We could have written this tip last year, but today consumers and potential donors are using the mobile device first to interact with your brand, not as a tertiary option. Check your technical stats in Google Analytics, what you find may scare you: mobile users are making up a significant portion of your traffic. If you’re not supporting how they consume your site (by supporting mobile and tablet devices), you’re likely to find a big bounce rate among these users.
Make 2014 the year your brand shifts to support mobile in an exciting way. Create a responsive website that works equally well from big monitors to laptops to tablets to mobile devices. Develop unique ways to consume your content on a mobile device.