Pivot to Mobile

Supporting mobile devices is no longer optional. We could have written this tip last year, but today consumers and potential donors are using the mobile device¬†first¬†to interact with your brand, not as a tertiary option. Check your technical stats in Google Analytics, what you find may scare you: mobile users are making up a significant portion of your traffic. If you’re not supporting how they consume your site (by supporting mobile and tablet devices), you’re likely to find a big bounce rate among these users.

Make 2014 the year your brand shifts to support mobile in an exciting way. Create a responsive website that works equally well from big monitors to laptops to tablets to mobile devices. Develop unique ways to consume your content on a mobile device.

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