Non-Profits Archive

Email Newsletters: A Tool for Non-Profits

Nonprofits are pulled in many directions when it comes to content — websites, blogs, social media, publications, and annual reports. Those in charge of marketing face the challenge of fundraising, demonstrating program impact, and championing thought leadership efforts through a variety of different channels with diverse target audiences. Fortunately, newsletters …

4 Keys to Blogging for Nonprofits

By now we have all heard about the importance of storytelling for non-profits—it’s an engaging way to transmit information about our work that can’t be communicated through statistics, mission statements, or ‘letters from the CEO.’ Stories evoke feelings like empathy, pride, hope, and even anger. Since humans often act out …

Share Your Social Media Data

Social media provides a tremendous amount of data about the behavior and actions of your donors and constituents. Marketing isn’t the only team that can benefit from this data: customer service, operations, donor relations, IT, and even HR find it useful. As you dig through the analytics data, identify key …

Pivot to Mobile

Supporting mobile devices is no longer optional. We could have written this tip last year, but today consumers and potential donors are using the mobile device first to interact with your brand, not as a tertiary option. Check your technical stats in Google Analytics, what you find may scare you: mobile users …

Yes, but…

How often do we find ourselves saying “yes, but…” in response to someone? For me, it’s far too often. Someone presents an idea and I immediately see holes in it, so I mistakenly say “yes, but…” Yes, but … it costs too much money. Yes, but … it won’t have …