Social media provides a tremendous amount of data about the behavior and actions of your donors and constituents. Marketing isn’t the only team that can benefit from this data: customer service, operations, donor relations, IT, and even HR find it useful. As you dig through the analytics data, identify key points of information that other teams can use and provide the data. Your donors care about their experience with you, so break down the silos within your organization and share key information and data.
