Social Media Archive

Don’t Just Listen, Communicate

If you’re like us, you’re listening in social media. The challenge that many organizations don’t do is to then take action on what you’re listening to and talk back. There are a number of platforms outside of Facebook and Twitter where people are talking about your organization. Listening to people …

Share Your Social Media Data

Social media provides a tremendous amount of data about the behavior and actions of your donors and constituents. Marketing isn’t the only team that can benefit from this data: customer service, operations, donor relations, IT, and even HR find it useful. As you dig through the analytics data, identify key …

Integrate Social Everywhere

What are your biggest marketing campaigns this year? What is the social layer for the campaign? The social what? The social layer. What is the tactical plan for implementing your marketing campaign in social media? Do you have a specific hashtag campaign? YouTube videos? Microsite? Influencer outreach campaign? Blood Water Mission …

Be Consistent with Your Voice

Your donors consume multiple channels of information: direct mail, commercials, website, blog, email, events, and social media. Be consistent with your messaging and voice across these channels. Be creative and have fun in social media, but make sure you don’t throw off your donors by presenting a completely different image …

Recycle, Repurpose, and Remix

Struggling to keep up with the constant content needs of social media? Pull some of the existing content you’ve created for print publications, magazines, newsletters, enewsletters, blog posts, podcasts, video seminar, training materials, or articles and recycle, repurpose, or remix them into social media content. Often, a single blog post …

Limit Your Social Media Platforms

Select the social platforms that you believe will have the niche audience you’re looking for and limit your social media concentration to 3-4 platforms. You may feel you can handle 5 or 6 platforms, but you’ll soon discover that you’ll favor quantity over quality. Engaging in 3-4 platforms will produce …