Select the social platforms that you believe will have the niche audience you’re looking for and limit your social media concentration to 3-4 platforms. You may feel you can handle 5 or 6 platforms, but you’ll soon discover that you’ll favor quantity over quality. Engaging in 3-4 platforms will produce higher quality connections and help your organization achieve more with your investment.
As you discover ROI and expand your investment, then you can look at additional platforms to invest into.
