What are your biggest marketing campaigns this year? What is the social layer for the campaign?
The social what?
The social layer. What is the tactical plan for implementing your marketing campaign in social media? Do you have a specific hashtag campaign? YouTube videos? Microsite? Influencer outreach campaign?
Blood Water Mission does this very effectively integrating offline campaigns with social elements. For example, you can run a LEMON:AID campaign to raise funds for clean water through a lemon aid stand.
As you design your next marketing campaign, plan how you’re going to integrate social media into it and what goals you have for the social media aspects of the campaign.