If you’re like us, you’re listening in social media. The challenge that many organizations don’t do is to then take action on what you’re listening to and talk back. There are a number of platforms outside of Facebook and Twitter where people are talking about your organization. Listening to people on these sites and then responding will demonstrate that you’re paying attention to people and their concerns. Just communicating with people where they are and when they want to will help build strong relationships that nonprofits need.