Marketing Archive

Fastest Way to Complete Performance Reviews

After months of researching and working behind the scenes, I’m thrilled to be able to share an exciting new venture – PerformanceReviews.net. This new website will focus on helping companies improve productivity through employee training, development and evaluation. Not only will we be offering great information on how to effectively …

Reach Mobile Users Through the Browser

Mobile apps create engaging experiences for brands who use them. For most nonprofit organizations, creating a mobile app just isn’t necessary. You can create beautiful, informative, and fully functional mobile experiences on the web and reach donors, advocates, and constituents through their device. This solution is cross-platform, so you don’t …

Integrate Social Everywhere

What are your biggest marketing campaigns this year? What is the social layer for the campaign? The social what? The social layer. What is the tactical plan for implementing your marketing campaign in social media? Do you have a specific hashtag campaign? YouTube videos? Microsite? Influencer outreach campaign? Blood Water Mission …

Create Content for Humans

Writing for the search engines is a fool’s errand. Yes, we do need to be technically proficient in developing the site and content for SEO, but if you create content that real live humans will want to read and share, SEO will follow. Social sharing is such a big part …

Build Trust Through Your Content

Donors want to know your organization is trustworthy. You can build this trust through your web content by creating honest and revealing information about your organization. Being truthful in your content demonstrates a likelihood that you’ll use your donor’s money wisely. You can also use third parties to help you …