Donors want to know your organization is trustworthy. You can build this trust through your web content by creating honest and revealing information about your organization. Being truthful in your content demonstrates a likelihood that you’ll use your donor’s money wisely.
You can also use third parties to help you build trust. For example, the EFCA and Charity Navigator symbols demonstrate your organization’s willingness to submit to others for review.
Building trust through your web content will increase the chance a donor will want to support you.